A lot is written about the promise of e-commerce, its hyper-growth rates, and ability enable any “garage-based” e-site to take advantage of the worldwide marketplace.
The reality comes from a 2008 US Department of Commerce study that cites “96%+ of all retain transactions occur in the local market rather than online.”
Total US Retails sales for fourth quarter, 2008 were estimated at $938.1 billion of which $31.9 billion was for US e-commerce retail.
Filed under: Research and industry data
