Just before the January 11 Brown-Coakley debate in Massachusetts, the Scott Brown for U.S. Senate campaign began running a Mixpo Xspot in the Boston Herald.
As MSNBC’s Chuck Todd emphasized in his Daily Rundown, audience reaction to the debate gave the Brown campaign an enormous boost in momentum.
To take advantage of this breaking change, the Brown campaign included a second “Momentum” Xspot in its Boston Herald ad rotation. The new ad began running immediately.
Responding instantly to debates, opponents’ comments, poll results, and other shifts in political sentiment is key to any politician’s success.
With Mixpo’s Rapid Response capability, you can swap messaging, switch creative, insert polls or list-building forms, link to more detailed video content, and more without ever re-trafficking an ad tag. Changes go live immediately everywhere an Xspot is published.
Watch this demo Scott Brown Xspot to see examples of rapid-response messaging.
Note The messages included in this Xspot are for demo purposes only and never ran during the actual Scott Brown campaign.
Learn more about dynamic video advertising for politics.
Read the full Scott Brown campaign case study.
Filed under: Case studies, Product features, TV and Xspots
