“Video advertising is about performance, whether an advertiser measures it by awareness, traffic or converting site visitors to sales or leads.” So says Bill Todd in a post on the Online VideoInsider blog.
Political strategists know only too well that they have a limited window of opportunity to influence voters. Naturally, they want their online video advertising campaigns to perform as effectively as possible.
But how do strategists know what combination of creative and interactivity will actually deliver the best results? Typically, they have to guess.
Mixpo eliminates guesswork by making it easy to build optimization into the process of running an Xspot campaign.
Strategists can easily put together different versions of an Xspot to test which start frames attract the most viewers, which video content best holds viewers’ attention, or which calls to action and links to more detailed information deliver the most clicks.
The versions rotate randomly through the same Player. After a specified number of impressions, the Mixpo platform automatically replaces the rotating versions with the best performing Xspot.
Take a look at our Dynamic Video Advertising for Politics datasheet to see 2 versions of a 30-second TV spot customized to deliver 2 sets of campaign objectives.
Visit the product blog to read more about auto-optimization.
Filed under: Agencies, Product features, TV and Xspots
