“Digital media are now a core component of successful advertising and marketing campaigns,” commented Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB) on the release of the IAB’s 2009 Internet Advertising Revenue Report.
“As consumers spend more of their time immersed in digital media,” Rothenberg continued, “marketers are increasingly reaching them there—building brands online and making digital the central force in their cross-media strategies.”
In spite of a lackluster economy and a 3.4 percent decline in overall Internet advertising revenues from 2008, dollars spent on digital video advertising grew a robust 38 percent.
By combining the impact of television with the dynamic power of the web, online video advertising works.
Filed under: Agencies, Publishers, Research and industry data, TV and Xspots
