What is dynamic video advertising?
Read Mixpo CEO, Anupam Gupta’s definition of the company’s new focus in Greg Sterling’s Screenwerk blog.
As an example of dynamic, Gupta points to the Mixpo Xspot that ran during the Scott Brown for US Senate Campaign. “Within the same media buy,” says Gupta, “the candidate substituted entirely different video ads to respond to changing issues in the campaign over time.”
Read the full Scott Brown case study.
Filed under: Agencies, Product features, Publishers
