Research shows that engaging online video ads lift brand recognition and recall (for example, see comScore, VideoEgg: Online video lifts brand and Why Your Business Needs Both TV and Internet Ads to Survive).
You can design video ads to take full advantage of brand lift by displaying the advertiser’s brand early and often and giving viewers the opportunity to interact with the brand through compelling calls to action.
In addition, in the Mixpo platform, you’ve always had the ability to customize the Player to reinforce brand. For example, you can set Player control colors and size, and you can customize the options available in the INFO menu.
Now, you can take customization one step further. You can choose the Player skin that best suits the advertiser’s brand and the content and tone of each particular Xspot. And, you can choose an INFO menu style to complement the skin.
The following thumbnail images for the same Xspot demonstrate some of the Player skin and INFO menu options.
Default skin
Minimalist skin
Sleek skin
INFO menu icons
More information
Mixpo account holders: Find instructions for how to customize the Player and INFO menu by visiting the Client Resources page, and then searching for skin or INFO menu.
Filed under: Product features
