A recent .Fox Networks and comScore study shows that exposure to video and display ads, even without clicks, increases consumer:
- Visits to advertiser websites.
- Searches for advertiser trademarks.
Compared to consumers exposed to display ads, consumers exposed to video ads were 28 percent more likely to visit brand sites and twice as likely to conduct trademark searches.
This study, which examined 4 2009 campaigns that delivered 300 million impressions to UK Internet users:
- Proves the value of the video advertising format.
- Demonstrates how important it is to measure campaign effectiveness using behavioral metrics that go beyond clicks.
Download a PDF about the Value of the Mixpo Xspot.
Filed under: Agencies, Measurement and metrics, Publishers, Research and industry data
