Yahoo CEO - Carol Bartz (from MediaPost News)
As reported in MediaPost News, first-quarter 2010 earnings for Yahoo more than doubled last year’s earnings for the same time period.
Describing the quarter as “solid,” CEO Carol Bartz credited a 20 percent increase in display ad revenue for at least part of the rise. “Advertisers’ purse strings are starting to loosen up,” she said.
As those strings loosen and as data continues to demonstrate video ad campaign effectiveness, advertisers are shifting their online advertising dollars away from search and toward display advertising.
Read more: Google on the future of display ads.
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