Repurposed TV content performs well online. Better, in fact, according to a recent study, than content designed specifically for the web.
But, when repurposing TV creative, advertisers must remember that, as Phil O’Neill, director of analytics at VideoEgg, put it, “the web is not the same as TV.”
“Your [online] audience,” says O’Neill, “will spend more time with the brand’s message if they can become immersed in, and engage with, the content.” Including interactive elements, such as multiple videos, Twitter and Facebook links, lead capture forms, surveys, coupons, and maps, in a video ad “increases interaction rate, the time spent with the ad and ultimately drives impact to the bottom line.”
In the Mixpo platform, its always been easy to add interactive text, image, and video overlays on top of the video content in an Xspot. With the release of 3 new features, managing those overlays just got a lot more convenient.
Independent Media Library
The old way Images and video clips in an account’s Media Library were tied directly to the account’s Xspots. If you deleted an Xspot, you deleted its images and clips from the Library. If you added an image or clip, it was automatically placed in an Xspot.
The new way You can upload images and clips directly to the Media Library. They stay there until you delete them, regardless of whether or not they are used in Xspots.
Multiple overlay Timelines
The old way All overlays added to an Xspot appeared on the same Timeline. They often sat on top of one another and overlapped, making it difficult to get to overlays you wanted to change.
Overlapping overlays on a single Timeline
The new way You can have up to 3 overlay Timelines in any Xspot and you can move overlays freely between them.
Overlays on multiple Timelines
Replace overlays
The old way You took a bunch of time to add, position, and format a text, image, or video overlay. Then, you discover that the image changed or you needed a different shape to contain the call to action. Your option? Delete the overlay and start over.
The new way You take the time to add, position, and format an overlay. Things change. You click Replace Overlay and the new overlay replaces the old, while retaining all of the old overlay’s action, formatting, and transition settings.
More information
Mixpo account holders: Learn more about the new features by visiting the Client Resources page, and then searching for media library, multiple timelines, or replace overlays.
Filed under: Agencies, Author, Product features, Publishers, TV and Xspots
