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The website Lead411 included Mixpo on its list of Seattle’s hottest companies for 2010.
Lead411 provides information, news, and research about U.S. companies and their executives. Founded in 2001, its goal has been to focus on quality corporate data that is valid and useful.
Learn more today about Mixpo and its dynamic video advertising solutions.
Watching—or, better yet, interacting with—TV ads re-purposed to run online is compelling in a way that a conversation about running TV + online campaigns can never be.
That’s why we redesigned our Xspot Gallery to make it as easy as possible for you to find and demo Xspots in specific categories, with specific features, designed to achieve specific goals.
Auto industry Xspot from Mixpo Gallery
The Gallery isn’t the only thing that’s redesigned. When you’re finished browsing through the examples you find there, take a minute to visit some other pages on our new website.
For example, learn more about Mixpo solutions tailored specifically for politics and sports. Or, get more insight into the technology that powers rapid assembly, trafficking, instant updates, targeted messaging, deep interactivity, and automatic optimization.
Online ads can move poll numbers. Barriers to online video advertising are disintegrating. Now is the time for politicians and advocacy organizations to shift 10% of their TV ad spend online.
These were the major points presented by Political Online Video Advertising panelists Anupam Gupta, Michael Bassik, Michael Beach, Josh Koster, and Alex Skatell at the recent Personal Democracy Forum conference in New York.
Many political advertisers blame structural barriers for their hesitation to invest in online. They point to:
These barriers are more perceived than real.
Source: Nielsen IAG
A recent study conducted by Russell Research on behalf of RESOLVE: The National Infertility Association confirmed that online ads can move numbers. The study measured the ability of an online display and video ad campaign to raise awareness.
Comparisons of baseline polls and post-campaign surveys showed significant increases in awareness (from 42 to 56 percent for some audience segments) as well as strong ad recall.
Only 5 months until the 2010 elections. Extend your TV ad campaigns online now.
Learn more about dynamic video advertising for politics.
You’ve no doubt encountered the commonly-held perception that 30-second TV spots are too long to run on the web.
New Mixpo data, however, contradicts that perception. People ARE choosing to watch political and advocacy TV spots online.
An analysis of performance data based on 90 million video ad impressions across 17 2010 political campaigns reveals that viewers averaged more than 24 seconds of view time.
In addition, the view rate for the ads (2.41 percent) was slightly higher than the industry standard DoubleClick benchmark rate for rich media ads with video (2.29 percent). And, active viewers (those who actively chose to play a video ad) were 24 times more likely to click in a video ad compared to the standard click rate for static banner ads.
Another recent study overturns a related assumption: that the shortest ads will have the highest completion rates.
Based on a sample of 100 video ad campaigns that spanned 19.7 million views, video ad and analytics firm TubeMogul found that the completion rate was highest for mid-length (30 seconds to 1:30) stand-alone video ads.
On average, 32 percent of viewers watched mid-length ads all the way through. Only 17 percent completed ads shorter than 30 seconds.
Findings like these, in combination with new purchasing options for online in-banner video placements, make this an ideal time for politicians and advocacy organizations (as well as other advertisers) to extend their TV campaigns online.
Advertisers can:
It’s not easy for advertisers to shift their thinking away from the broadcast paradigm, even when advertising online gives them so many other options.
That’s what Peter Kim of Yahoo! Smart Ads found when he started introducing Dynamic Creative Optimization (DCO) programs to advertisers.
DCO allows advertisers to dynamically serve different ads to different consumers based on each individual consumer’s location, age, behavior, and other characteristics. Given the power of this ad technology, Kim expected to have to work to keep advertisers’ creative variations within reason.
Instead, as the orders rolled in, he discovered that advertisers hadn’t created too many variations. Restricted by the “one identical ad for everyone” ideas that have dominated “their collective industry norms for over a century,” advertisers had created too few.
The beauty of dynamic technology such as Mixpo’s XspotGEO is that it allows advertisers to start with what they know—high-quality, generic, or “vanilla,” as Peter Kim describes them, TV spots aimed at everyone.
After uploading the generic spots into the Mixpo platform, advertisers can add custom interactive overlays that dynamically display literally thousands of different messages to viewers based on DMA, zip code, and other geographic parameters.
For example, a retailer might leverage a national TV spot to publicize local promotions and send foot traffic to individual stores.
One Xspot dynamically delivers different messages based on viewer location (click for larger image)
A regional auto association might drive viewers to the nearest dealer showroom. A statewide insurance company might use zip code radius to show viewers the contact information for local agents. The possibilities are endless.
Visit the Mixpo gallery to experience a geotargeted Xspot for yourself.
Learn more about boosting performance with XspotGEO.
© 2012 Mixpo