Target audiences through dayparting*
Advertisers want to extend their TV campaigns online, but often fear the expense and labor involved in creating or editing video for online audiences.
To remove barriers to the TV-online transition, Mixpo not only makes it easy to re-purpose existing TV creative for use on the Web. Our platform also incorporates tried-and-true TV programming strategies, such as dayparting, into our dynamic feature suite.
Dayparting enables advertisers to deliver content at a specific time of day or day of the week, when it is most likely to be relevant to particular viewers.
Dayparting described
Advertisers accustomed to running dayparted campaigns on television will find it easy to take advantage of this feature on Mixpo’s platform. Using an intuitive interface, dayparting is simple to implement and supports:
- Running different ads during select dayparts, with no limit on the number of dayparts.
- Setting up customized dayparting schedules for different days of the week.
- Copying schedules from one day to another.
- Previewing dayparts to ensure functionality before the ads go live.
- Trafficking one master ad tag that controls an entire dayparting schedule.
- Generating custom reports that track the individual performance of each dayparted ad.
- Changing creative or adjusting daypart times mid-campaign without re-trafficking any ad tags.
Dayparting applied
Here are a few examples of how dayparting can help your ad campaign:
Fast food: The right message at the right time of day
To bring customers into the store, a restaurant can run its breakfast burrito ad from midnight to 10am, its tuna melt ad from 10 am to 2:30 pm, and its four-piece chicken dinner ad from 2:30 pm to midnight.
Tune-in: The right message on the right day of the week
To queue up viewer interest and drive viewers to its nightly broadcast, a TV station can run ads a few hours in advance of air time that preview the most exciting news segment.
More Information
New to Mixpo? Explore our website today to learn more about dynamic video advertising.
Mixpo customer? Learn more now about dayparting by signing in to your account, opening the Client Resources home page, and then searching for “dayparting.”
*Image taken by David Sky
Filed under: Agencies, New features, Product features, Publishers, TV and Xspots
