Our friends over at ClickZ just published the latest in the Digital Politics guide: Political Video Advertising 201.
This guide is a free resource with insights from top digital political experts using online video ads today. Inside, there are insights as to why political advertisers are using video, tips for maximizing video advertising performance, and more.
Contents include:
• The Rise of Political Video Advertising
• Video Persuades, and Much More
• Video Ad Formats and What They’re Good for
• How Much Does This Stuff Cost?
• Video Ad Glossary, case studies, etc.
Features insights from top digital political ad experts from both sides of the aisle:
• Michael Beach, founder, Targeted Victory
• JB Britten, digital media director, Smart Media Group
• Eric Frenchman, chief Internet strategist, Connell Donatelli
• Jeff Jacobs, president and creative director, NextGen Persuasion
• Eli Kaplan, founding partner, Rising Tide Interactive
• Josh Koster, Partner, Chong + Koster
Why not take a look for yourself? Download from ClickZ.
Missed ClickZ’s Digital Political Guide 101? Learn more.
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