This brief report is a snapshot of what’s happening in the broadcast and cable industry as it relates to using online video ads to build programming awareness and increase viewership. This primer offers advanced insights that might prove interesting even to veterans.
Forward-leaning broadcasters and programmers – and, more specifically, the marketing leaders who own promotion – have already incorporated online video advertising (and have embraced the associated interactivity and localization capabilities) into their marketing mixes. The pioneers have blazed the trail. There is now the opportunity to follow a guided path established by others.
Learn more about:
- Reasons to incorporate online video ads into your marketing mix
- Current industry best practices
- Measuring campaign impact
- Impact of context on success
- Online video ads and mobile habits
Download The New Normal for Promoting Tune-In report from Mixpo. Let us know what you think about the report with a tweet to @mixpo or a comment here.
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