Archive for the ‘Author’ Category

Localized Video Display Ads for Retailers

Tuesday, June 7th, 2011

Locally-driven online advertising isn’t a new concept. Still, publishers have been challenged to easily fine tune messaging for audiences at the neighborhood level, while more advertisers are demanding these capabilities. Even so, today’s advertisers must do special technology work-arounds to meet these goals: Location-Based Targeting Through Ads In Apps Increases Consumer Interaction, DMNews, June 1, 2011. On the cutting edge of this locally-relevant, nationally scalable advertising is MaxPoint Interactive.

Today, Mixpo and MaxPoint now offer retail brands and agencies the ability to use hyper-local media targeting with their in-banner video ad campaigns. Now advertisers and publishers alike have an easy way of combining dynamic video with the leading digital retail advertising platform.

The partnership enables retailers to deliver messaging dynamically tailored for local consumers in their video display ads to drive in-store sales.

Now CPG and retail brands can use existing video assets, localize promotional offers, and increase physical traffic through dynamic store locators with their in-banner video ads. Hyper-local media combined with dynamic, video display ads helps retail advertisers reach a broader consumer base online, drive better performance, and gain tremendous insights about customers.

Mixpo’s dynamic video ad platform enables advertisers to go to market quickly with precisely targeted campaigns for each local audience, while MaxPoint’s technology brings scale to a local level and identifies the most qualified consumers in neighborhoods to increase in-store sales. The result is a new dynamic retail advertising solution that eliminates waste and delivers localized ads to individual consumers at both a local and national scale.

According to our CEO, Anupam Gupta, “MaxPoint’s technology targets the most qualified online audiences at the neighborhood level, while we work to deploy the most relevant, engaging in-banner video ad for each individual. The collaboration results in the first solution for retail advertisers that ties video view, duration and interaction data together with advanced local targeting for increased ROI for advertisers.”

Click here to learn more about this announcement directly from MaxPoint Interactive’s June 7, 2011 press release.

Posted in Author, Product features, Publishers, Suzanne Richman, Video Advertising | No Comments »

Live feeds bring customers closer to brands

Monday, July 26th, 2010

Consumers are more likely to buy from or recommend brands they follow on Facebook and Twitter.

Why? Brands with a social media presence engage their customers. This engagement brings customers closer to the brands.

Because Xspots are dynamic, they also provide advertisers with opportunities to bring customers closer. Four dynamic features with which you may already be familiar include:

  • Auto-optimization React automatically to viewer preferences and get the best performance by optimizing an Xspot while it’s running.
  • Message targeting Deliver the right message to the right viewer at the right time using geographical and other targeting methods.
  • Rapid response Respond to breaking news or date-specific offers by changing creative on the fly without re-trafficking ad tags.
  • Interactivity Increase engagement opportunities with links, forms, coupons, surveys, social media sharing actions, and other interactive features.

Now, advertisers have a new way to build rapport between customers and their brands. Xspots can include dynamic widget overlays that contain built-in animation and intelligence, such as XML, RSS, and other live feeds. As the Xspot plays, the widget continues to update in real time.

The possibilities are virtually limitless.

For example, a political Xspot might include a Twitter widget that streams the candidate’s most recent Tweets as the Xspot plays.

Or, as the following innovative demo Xspot illustrates, a lottery ad might include a widget that updates daily to show winning numbers.

More information

Interested in learning more about what dynamic Xspots can do for your ad campaign? Visit our Industries page now.

Mixpo customer? Learn more today about adding widget overlays to Xspots by signing in to your account, opening the Client Resources home page, and then searching for “widget.”

Tags: , , , , , , ,
Posted in Agencies, Author, New features, Product features, Publishers, TV and Xspots | No Comments »

Adding Xspot interactivity just got easier

Thursday, May 13th, 2010

Repurposed TV content performs well online. Better, in fact, according to a recent study, than content designed specifically for the web.

But, when repurposing TV creative, advertisers must remember that, as Phil O’Neill, director of analytics at VideoEgg, put it, “the web is not the same as TV.”

“Your [online] audience,” says O’Neill, “will spend more time with the brand’s message if they can become immersed in, and engage with, the content.” Including interactive elements, such as multiple videos, Twitter and Facebook links, lead capture forms, surveys, coupons, and maps, in a video ad “increases interaction rate, the time spent with the ad and ultimately drives impact to the bottom line.”

In the Mixpo platform, its always been easy to add interactive text, image, and video overlays on top of the video content in an Xspot. With the release of 3 new features, managing those overlays just got a lot more convenient.

Independent Media Library

The old way Images and video clips in an account’s Media Library were tied directly to the account’s Xspots. If you deleted an Xspot, you deleted its images and clips from the Library. If you added an image or clip, it was automatically placed in an Xspot.

The new way You can upload images and clips directly to the Media Library. They stay there until you delete them, regardless of whether or not they are used in Xspots.

Multiple overlay Timelines

The old way All overlays added to an Xspot appeared on the same Timeline. They often sat on top of one another and overlapped, making it difficult to get to overlays you wanted to change.

Overlapping overlays on a single Timeline

Overlapping overlays on a single Timeline

The new way You can have up to 3 overlay Timelines in any Xspot and you can move overlays freely between them.

Overlays on multiple Timelines

Overlays on multiple Timelines

Replace overlays

The old way You took a bunch of time to add, position, and format a text, image, or video overlay. Then, you discover that the image changed or you needed a different shape to contain the call to action. Your option? Delete the overlay and start over.

The new way You take the time to add, position, and format an overlay. Things change. You click Replace Overlay and the new overlay replaces the old, while retaining all of the old overlay’s action, formatting, and transition settings.

More information

Mixpo account holders: Learn more about the new features by visiting the Client Resources page, and then searching for media library, multiple timelines, or replace overlays.

Tags: , , ,
Posted in Agencies, Author, Product features, Publishers, TV and Xspots | No Comments »