We’ve been busy over the past few weeks getting some of our new clients’ online video marketing campaigns up and running. One of our new clients is Miller Condominium Marketing.  MCM provides high quality marketing and sales services to condominium buyers, sellers, and developers.  The folks at MCM have over 30 years of collective experience selling luxury and high quality condominiums, townhomes, and high-rise communities.

These guys are smart marketers.

The MCM Marketing team understands the vision of how online video marketing is a “game changing” technology marketing solution that changes the way real estate will be marketed in the future.  They want to be a driving force behind that change.  What excites them about our solution is not just the ability to attract buyers with high quality video presentation but the ability to measure every action that happens through the direct response and tracking built right into our VideoAd player.

Smart marketers, like MCM, know what matters most is getting measurable results.  They also know that great marketing is done with an integrated framework in mind.  In our first wave of work with MCM, we’re leveraging the great content that already exists for the properties they market, for example the luxurious Queen Anne High School Condominiums shown in the VideoAd above, and integrating them on both the MCM website and property sites (and soon to be in email campaigns and discovered in search).  The ability to centrally control the VideoAd, no matter where it’s displayed, to change promotional messages, or update it with more content gives them the ability to optimize them over time.

Integrated marketing leveraging video.  Measured performance.  Optimization over time.

That’s what smart marketers like MCM are doing.  And we’re honored to be working with them.