Fuse online advertising and social media.
That’s the advice WebAdvantage.net president Hollis Thomases gives brands who want to target moms.
While Thomases’ ClickZ article focuses on moms, the specific fusing strategies she recommends seem relevant for most audiences.
For example, Thomases suggests:
- Including special offers and discounts in ads that your audience can easily share through their social media accounts.
- Bringing branded social media efforts alive in ads.
- Providing direct calls to action that encourage your audience to connect with your brand.
As the following examples illustrate, with dynamic online video advertising, it’s easy to integrate social media into the overall ad experience in all of the ways that Hollis Thomases recommends.
Include special offers that are easy to share
If an ad includes a good enough deal, viewers will want to share the ad with their friends. But, whether or not they act depends upon how easy it is to actually share.
Special offer that's easy to share
Play the expanding display ad represented by the thumbnail. At the end of the ad, click the Share icon to easily embed the VideoAd in your Facebook News feed or include a link to the ad in a tweet.
Bring branded social media alive in ads
It doesn’t get any more alive than a real-time Twitter feed.
VideoAd with live Twitter feed
Play the tune-in VideoAd represented by the thumbnail to see a live Twitter feed of eyewitness news weather alerts.
Provide direct calls to action that encourage brand connection
These days, one of the most direct and ubiquitous calls to action is a Facebook Like button.
It’s exceptionally easy to incorporate a Like button into a dynamic VideoAd and customize the Like button link.
For example, to keep a running tally of how many viewers Like a VideoAd, associate the ad’s landing page link with the Like button. Viewers who click the button not only Like the ad. They also automatically embed the ad into their Walls.
Advertisers who want to encourage viewers to Like their Facebook pages can associate the page URL with the VideoAd Like button. When viewers click the button, their Likes are added to the tally for the page and they become eligible for special offers available only to the advertiser’s Likers.
VideoAd with Facebook Like button
Play the VideoAd represented by the thumbnail to experience a Like button associated with the ad’s landing page.
