Local relevance. That’s what turns online video ads from one-sided sales pitches into personalized interactions with your brand.
With the latest Mixpo platform feature release, you now have an additional easy and effective way to make Xspots relevant on a viewer-by-viewer basis: the Map Directions overlay action.
In case you’re new to Mixpo, overlays are text, image, video, and widget objects that you place on top of the video content in an Xspot. For example, an auto dealer’s Xspot might include a text overlay that invites viewers to sign up for a test drive. A restaurant Xspot might include an image overlay of its logo.
As the examples imply, you can associate overlays with actions. The auto dealer’s text overlay is associated with a Lead Capture action. Viewers who click the overlay open a customizable form where they fill in their names, email addresses, and more. The restaurant’s logo is associated with a Link action. Viewers who click the logo open the restaurant’s website home page.
To add a Map Directions action to an overlay, you provide a destination address – the address of your dealership, restaurant, retail outlet, event, or other key location. Viewers who click the overlay see a tailor-made Google maps Get Directions page. The page shows viewers how to get from the zip code where they’re sitting to the destination address.
Google maps Get Directions page (click for larger image)
To experience a Map Directions overlay for yourself, play the following Xspot of a recent Mixpo bowling party. Click the Find the Mixpo office overlay that appears a few seconds into the video. (If you can spare a few minutes, take in the rest of the video to enjoy our team at play. While you’re there, explore some of of the other dynamic and interactive features that you can add to your own Xspots.)
Is your business national or regional with franchises or dealerships in a number of cities or zip codes? By adding a geotargeting variable as the destination address, you can automatically show each viewer the closest location.
More Information
New to Mixpo? Explore our website today to learn more about dynamic video advertising.
Mixpo customer? Learn more now about overlay actions and geotargeting by signing in to your account, opening the Client Resources home page, and then searching for “actions” and “geotargeting.”
