Posts Tagged ‘geotarget’

Personalize each video ad viewer's experience

Tuesday, July 27th, 2010

Local relevance. That’s what turns online video ads from one-sided sales pitches into personalized interactions with your brand.

With the latest Mixpo platform feature release, you now have an additional easy and effective way to make Xspots relevant on a viewer-by-viewer basis: the Map Directions overlay action.

In case you’re new to Mixpo, overlays are text, image, video, and widget objects that you place on top of the video content in an Xspot. For example, an auto dealer’s Xspot might include a text overlay that invites viewers to sign up for a test drive. A restaurant Xspot might include an image overlay of its logo.

As the examples imply, you can associate overlays with actions. The auto dealer’s text overlay is associated with a Lead Capture action. Viewers who click the overlay open a customizable form where they fill in their names, email addresses, and more. The restaurant’s logo is associated with a Link action. Viewers who click the logo open the restaurant’s website home page.

To add a Map Directions action to an overlay, you provide a destination address – the address of your dealership, restaurant, retail outlet, event, or other key location. Viewers who click the overlay see a tailor-made Google maps Get Directions page. The page shows viewers how to get from the zip code where they’re sitting to the destination address.

Google maps Get Directions page

Google maps Get Directions page (click for larger image)


To experience a Map Directions overlay for yourself, play the following Xspot of a recent Mixpo bowling party. Click the Find the Mixpo office overlay that appears a few seconds into the video. (If you can spare a few minutes, take in the rest of the video to enjoy our team at play. While you’re there, explore some of of the other dynamic and interactive features that you can add to your own Xspots.)

Is your business national or regional with franchises or dealerships in a number of cities or zip codes? By adding a geotargeting variable as the destination address, you can automatically show each viewer the closest location.

More Information

New to Mixpo? Explore our website today to learn more about dynamic video advertising.

Mixpo customer? Learn more now about overlay actions and geotargeting by signing in to your account, opening the Client Resources home page, and then searching for “actions” and “geotargeting.”

Tags: , , , , , ,
Posted in Agencies, New features, Product features, Publishers | No Comments »

Live feeds bring customers closer to brands

Monday, July 26th, 2010

Consumers are more likely to buy from or recommend brands they follow on Facebook and Twitter.

Why? Brands with a social media presence engage their customers. This engagement brings customers closer to the brands.

Because Xspots are dynamic, they also provide advertisers with opportunities to bring customers closer. Four dynamic features with which you may already be familiar include:

  • Auto-optimization React automatically to viewer preferences and get the best performance by optimizing an Xspot while it’s running.
  • Message targeting Deliver the right message to the right viewer at the right time using geographical and other targeting methods.
  • Rapid response Respond to breaking news or date-specific offers by changing creative on the fly without re-trafficking ad tags.
  • Interactivity Increase engagement opportunities with links, forms, coupons, surveys, social media sharing actions, and other interactive features.

Now, advertisers have a new way to build rapport between customers and their brands. Xspots can include dynamic widget overlays that contain built-in animation and intelligence, such as XML, RSS, and other live feeds. As the Xspot plays, the widget continues to update in real time.

The possibilities are virtually limitless.

For example, a political Xspot might include a Twitter widget that streams the candidate’s most recent Tweets as the Xspot plays.

Or, as the following innovative demo Xspot illustrates, a lottery ad might include a widget that updates daily to show winning numbers.

More information

Interested in learning more about what dynamic Xspots can do for your ad campaign? Visit our Industries page now.

Mixpo customer? Learn more today about adding widget overlays to Xspots by signing in to your account, opening the Client Resources home page, and then searching for “widget.”

Tags: , , , , , , ,
Posted in Agencies, Author, New features, Product features, Publishers, TV and Xspots | No Comments »

Creative variation = higher performance

Wednesday, June 2nd, 2010

It’s not easy for advertisers to shift their thinking away from the broadcast paradigm, even when advertising online gives them so many other options.

That’s what Peter Kim of Yahoo! Smart Ads found when he started introducing Dynamic Creative Optimization (DCO) programs to advertisers.

DCO allows advertisers to dynamically serve different ads to different consumers based on each individual consumer’s location, age, behavior, and other characteristics. Given the power of this ad technology, Kim expected to have to work to keep advertisers’ creative variations within reason.

Instead, as the orders rolled in, he discovered that advertisers hadn’t created too many variations. Restricted by the “one identical ad for everyone” ideas that have dominated “their collective industry norms for over a century,” advertisers had created too few.

The beauty of dynamic technology such as Mixpo’s XspotGEO is that it allows advertisers to start with what they know—high-quality, generic, or “vanilla,” as Peter Kim describes them, TV spots aimed at everyone.

After uploading the generic spots into the Mixpo platform, advertisers can add custom interactive overlays that dynamically display literally thousands of different messages to viewers based on DMA, zip code, and other geographic parameters.

For example, a retailer might leverage a national TV spot to publicize local promotions and send foot traffic to individual stores.

Geotargeted Xspots for a national retailer

One Xspot dynamically delivers different messages based on viewer location (click for larger image)

A regional auto association might drive viewers to the nearest dealer showroom. A statewide insurance company might use zip code radius to show viewers the contact information for local agents. The possibilities are endless.

Visit the Mixpo gallery to experience a geotargeted Xspot for yourself.

Learn more about boosting performance with XspotGEO.

Tags: , , , , , ,
Posted in Agencies, Measurement and metrics, Publishers | No Comments »